Dato’ Steven was inspired to open a café bakery in Malaysia when he saw the café culture slowly creeping into the lifestyle scene in major Asian countries. Although he did not possess professional training in designing and baking, he developed the brand “Secret Recipe” from a small family business in 1997 into a regional player in the café chain industry. His long list of awards span from product recognition to brand building and franchising. For his contribution to the business industry, Dato’ Steven was conferred Doctor of Philosophy in Business Management from Burkes University, UK, which carries the title Dr