His leadership has steered the company towards modern strategies and operational excellence, thus positioning Pensonic to thrive in the digital age.

Pensonic which has a rich history dating back to 1965 is now leveraging its decades-long experience to pivot towards modern strategies to thrive in the digital age. Its NTA (net tangible asset) now stands at RM1.06/share which is significantly above its current share price of 50 sen.

To position itself for future growth, Pensonic has conducted an inventory write-down of RM6 mil during the last quarter of its financial year ended May 31, 2024.

This strategic decision was made after considering historical sales trends, inventory ageing and product life cycles. This “kitchen-sinking” approach which is aimed at making the balance sheet healthier is expected to prepare the company for a stronger financial future.

With a renewed focus on innovation, Pensonic is preparing to launch a range of new home appliances designed to meet the needs of modern households.

In this regard, Chew has played a crucial role in streamlining the company’s operations, reducing costs and improving overall productivity while driving the group’s product development strategy forward.

“We are confident that Pensonic’s transformation will resonate with today’s consumers, particularly as Malaysia’s household consumption remains a key driver of economic growth,” commented Chew.

“Consumer spending in Malaysia projected to grow by 4.2% in 2024 driven by rising disposable incomes and increasing demand for smart, energy-efficient home appliances.”

As part of its digital transformation, Pensonic has partnered with popular social media influencers, particularly on TikTok.

Collectively known as “Pensonic Friends”, these influencers will help Pensonic engage with the younger tech-savvy consumers. This initiative marks an essential step in leveraging digital marketing to reignite Pensonic’s brand presence across Malaysia.

“Our strategic focus on product innovation and digital engagement ensures that we remain relevant to modern households while continuing to deliver the quality and trust that Pensonic is known for,” envisages Chew.

“Research has shown that digital marketing, especially through platforms like TikTok can significantly boost brand awareness and drive consumer engagement, thus making it a key pillar of Pensonic’s strategy to expand its market share in the household appliance industry.”

At 2.43pm, Pensonic was up 5 sen or 11.36% to 49 sen with 20,000 shares traded, thus valuing the company at RM77 mil. – Sept 25, 2024

https://focusmalaysia.my/pensonic-embraces-digital-transformation-with-new-management-and-strategic-initiatives/

Media: Focus Malaysia

The post Pensonic embraces digital transformation with new management and strategic initiatives appeared first on Pensonic.

PHB, which has a rich history dating back to 1965, is now leveraging its decades-long experience and pivoting toward modern strategies to thrive in the digital age.

KUALA LUMPUR: Pensonic Holdings Bhd (PHB) is poised for a brighter future after recently implementing new digital initiatives and a transformation strategy.

With a renewed focus on innovation, PHB is preparing to launch a range of new home appliances designed to meet the needs of modern households.

Group CEO Datuk Dixon Chew Chuon Jin said: “We are confident that PHB’s transformation will resonate with today’s consumers, particularly as Malaysia’s household consumption remains the key driver of economic growth.

“Consumer spending in Malaysia is projected to grow by 4.2% in 2024, driven by rising disposable incomes and increasing demand for smart, energy-efficient home appliances,“ he said.

Under Chew’s leadership, PHB has focused on restructuring its operations to drive long-term shareholder value.

Chew has also been crucial in streamlining the company’s operations since taking over in November 2023.

He has reduced costs and improved overall productivity while driving the company’s product development strategy forward.

His leadership has steered the company towards modern strategies and operational excellence, positioning PHB to thrive in the digital age.

PHB conducted an inventory write-down of RM6 million during the last quarter of its financial year, which ended May 31, 2024, to position itself for future growth.

This strategic decision was made after considering historical sales trends, inventory ageing, and product life cycles.

The ‘kitchen-sinking’ approach, which aims to make the balance sheet healthier, is expected to prepare the company for a stronger financial future.

The company’s current net tangible asset (NTA) stands at RM1.06 per share, significantly above its current price of RM0.50.

As part of its digital transformation, PHB has partnered with popular social media influencers, particularly on TikTok.

These influencers, collectively known as ‘Pensonic Friends,‘ will help PHB engage with younger, tech-savvy consumers.

This initiative marks an essential step in leveraging digital marketing to reignite PHB’s brand presence across Malaysia.

“PHB is well-positioned to meet these evolving needs. Our strategic focus on product innovation and digital engagement ensures that we remain relevant to modern households while continuing to deliver the quality and trust that PHB is known for,“ Chew added.

Research has shown that digital marketing, especially through platforms like TikTok, can significantly boost brand awareness and drive consumer engagement.

This makes it a key pillar of PHB’s strategy to expand its market share in the household appliance industry.

Despite economic uncertainties and cautious consumer sentiment in Malaysia, PHB is confident about the future.

With consumer spending slowly recovering and demand for energy-efficient, smart home appliances on the rise, PHB’s innovative product offerings are well-positioned to capitalise on these trends.

https://thesun.my/business-news/jg-pensanik-JG13040090

Media: The Sun

The post Pensonic adopts digital transformation through new leadership, strategic plans appeared first on Pensonic.

上市于马来西亚证券交易所的马来西亚领先家用电器制造商与分销商遍视利控股（Pensonic Holdings Berhad，9997 ）多管齐下，在拿督周俊仁的带领下部署了新数字举措和转型战略，为公司筑牢根基以更强大实力迈上新台阶。

自拿督周俊仁在2023年11月接下掌舵手以来，遍视利一直将重心放在业务重组，为股东创造长期价值。在他的领导下，遍视利正朝着现代化战略和卓越运营的方向前进，在迅速变迁的数字时代中占有一席之地，继续茁壮成长。

从1965年成立至今，历史悠久的遍视利走过时间长流，累积了数十年的丰富经验，再辅以现代化的战略，支持着该公司迈入数字时代的蓬勃发展阶段。该公司的每股净资产为1.06令吉，显着高于目前50仙的股价。

为确保未来的竞争实力，遍视利考虑了过往销售趋势丶库存老化以及产品生命周期后，做出一项重要决策，在截至2024年5月31日财年中的最后一个季度进行了600万令吉的库存减记。这“账目整肃”（kitchen-sinking）方式是为了让资产负债表更加健康，相信可为公司打造更强大的财务未来。

创新，也是遍视利的重中之重。该公司正准备推出一系列旨在满足现代家庭需求的新型家用电器。拿督周俊仁在精简公司运营丶降低成本和提高整体生产力方面扮演了至关重要的角色，同时全力推动公司产品开发战略，打好更深厚的奠基。

遍视利集团首席执行长拿督周俊仁指出：“我们有信心，遍视利的转型步伐符合当今消费者的需求，尤其是在马来西亚，家庭消费仍然是我国经济增长的主要驱动力。在2024年，我国消费支出预计将增长4.2%，不仅可支配收入增加，市场对智能丶节能家电的需求也不断升温。”

在其数字化转型战略中，遍视利与受欢迎的社交媒体红人们合作，尤其是在TikTok平台上的热门人物。这些红人被称为“Pensonic Friends”，帮助遍视利与精通科技的年轻消费者建立更紧密的联系。遍视利在数字营销方面所付出的心力，绝对是帮助其在马来西亚市场重振品牌形象的重要一步。

同时，遍视利已经准备就绪应对市场上不断变化升级的需求，拿督周俊仁对此点出：“我们的战略重点是产品创新和数字互动营销，让我们更贴近现代家庭，同时继续提供遍视利闻名遐迩的品质和信任。”

研究表明，通过TikTok等平台的数字营销活动，有助于大幅提高品牌知名度丶促进消费者互动，这也是遍视利将之作为重要策略的主因，支持该公司在家用电器行业扩大市场份额。

虽然马来西亚面临经济前景不明朗和消费者情绪谨慎的挑战，但遍视利对未来仍充满信心。随着消费者开支逐步复苏，加上人们越来越重视节能和智能家电，遍视利定可凭借着创新的产品把握住这趋势所带来的机遇。

• 遍视利每股净有形资产为1.06令吉，股价当前处于50仙，展现了未来的增长潜力
• 策略性库存减记600万令吉，以增强财务实力，为公司增长做好准备
• 专注推出创新家用家电，以满足不断变化的顾客需求
• 部署全新的数字营销计划，包括与网络红人和TikTok合作，打造更强大的品牌影响力

Media: 9shares

The post 新管理层部署战略举措遍视利多管齐下迈向数字化转型 appeared first on Pensonic.

KUALA LUMPUR 25 Sept –
Pensonic Holdings Bhd (PHB) melaksanakan inisiatif digital baharu danstrategi transformasi yang menumpukan kepada inovasi bagi melancarkan rangkaian peralatanrumah baharu untuk memenuhi keperluan isi rumah.

Ketua Pegawai Eksekutif Kumpulan, Datuk Dixon Chew Chuon Jin berkata, perbelanjaan penggunaMalaysia diunjurkan berkembang sebanyak 4.2% pada 2024 didorong peningkatan permintaanperkakas rumah pintar dan cekap tenaga.

Di bawah kepimpinan Dixon, PHB memberi fokus kepada penstrukturan semula operasinya bagimemacu nilai pemegang saham bagi jangka panjang.

Beliau juga menyelaraskan operasi syarikat sejak mengambil alih pada November 2023, di bawahkepimpinannya, kumpulan berjaya mengurangkan kos serta meningkatkan produktiviti sambilmemacu strategi pembangunan produk syarikat ke hadapan.

Kumpulan itu juga telah menjalankan penurunan nilai inventori sebanyak RM6 juta pada suku terakhirtahun kewangannya, yang berakhir pada 31 Mei 2024 (4QFY24).

Keputusan strategik itu dibuat selepas mempertimbangkan trend jualan, inventori dan kitaran hayatproduk.

Pendekatan ‘kitchen-sinking’, yang bertujuan untuk menjadikan kunci kira-kira lebih sihat, dijangkamenyediakan syarikat untuk masa depan kewangan yang lebih kukuh.

Aset ketara bersih (NTA) semasa syarikat berada pada RM1.06 sesaham, jauh melebihi hargasemasanya iaitu 50 sen.

Sebagai sebahagian daripada transformasi digitalnya, PHB telah bekerjasama dengan pengaruhmedia sosial yang popular, terutamanya di TikTok.

Pengaruh ini, secara kolektif dikenali sebagai ‘Rakan Pensonic,’di mana mereka akan membantu PHBberinteraksi dengan pengguna yang lebih muda dan celik teknologi.

Inisiatif itu menandakan langkah penting dalam memanfaatkan pemasaran digital bagimenghidupkan semula kehadiran jenama PHB di seluruh Malaysia.

Dixon berkata, PHB berada pada kedudukan yang baik bagi memenuhi keperluan yang semakinberkembang.

“Tumpuan strategik kami pada inovasi produk dan penglibatan digital akan memastikan kami kekalrelevan dalam sektor isi rumah moden sambil terus menyampaikan produk yang berkualiti,” katanya

https://www.dagangnews.com/article/terkini/pensonic-laksana-strategi-transformasi-bagi-melancarkan-rangkaian-peralatan-rumah-baharu-42546

Media: dagangnews

The post Pensonic laksana strategi transformasi bagi melancarkan rangkaian peralatan rumah baharu appeared first on Pensonic.

• Pensonic is upbeat about its future prospects NTA of RM1.06 versus its share price of RM0.50
• Strategic inventory write-down of RM6 million enhances financial health, preparing the company for growth
• Focused on launching innovative household appliances to meet evolving customer needs
• New digital marketing initiatives involving influencers and TikTok collaborations to strengthen brand presence

KUALA LUMPUR, 25th SEPTEMBER 2024 –Bursa Malaysia-listed Pensonic Holdings Berhad (“Pensonic” or “the Company”), a leading Malaysian manufacturer and distributor of household electrical appliances, is poised for a brighter future with the recent implementation of new digital initiatives and a transformation strategy under the leadership of Dato’ Dixon Chew Chuon Jin.

Since Dato’ Dixon Chew took the helm in November 2023, Pensonic has been focused on restructuring its operations to drive long-term value for its shareholders. His leadership has steered the company towards modern strategies and operational excellence, positioning Pensonic to thrive in the digital age.

Pensonic, which has a rich history dating back to 1965, is now leveraging its decades-long experience and pivoting toward modern strategies to thrive in the digital age. The company’s NTA stands at RM1.06 per share, significantly above its current share price of RM0.50.

To position itself for future growth, Pensonic conducted an inventory write-down of RM6 million during the last quarter of its financial year ended May 31, 2024. This strategic decision was made after considering historical sales trends, inventory ageing, and product life cycles. The “kitchen-sinking” approach, aimed at making the balance sheet healthier, is expected to prepare the company for a stronger financial future.

With a renewed focus on innovation, Pensonic is preparing to launch a range of new home appliances designed to meet the needs of modern households. Dato’ Dixon Chew has played a crucial role in streamlining the company’s operations, reducing costs, and improving overall productivity, all while driving the company’s product development strategy forward.

Dato’ Dixon Chew Chuon Jin, Group Chief Executive Officer of Pensonic said, “We are confident that Pensonic’s transformation will resonate with today’s consumers, particularly as Malaysia’s household consumption remains a key driver of economic growth. With consumer spending in Malaysia projected to grow by 4.2% in 2024, driven by rising disposable incomes and increasing demand for smart, energy-efficient home appliances.”

As part of its digital transformation, Pensonic has partnered with popular social media influencers, particularly on TikTok. These influencers, collectively known as “Pensonic Friends,” will help Pensonic engage with younger, tech-savvy consumers. This initiative marks an essential step in leveraging digital marketing to reignite Pensonic’s brand presence across Malaysia.

Pensonic is well-positioned to meet these evolving needs. Our strategic focus on product innovation and digital engagement ensures that we remain relevant to modern households while continuing to deliver the quality and trust that Pensonic is known for,” Dato’ Dixon Chew added.

Research has shown that digital marketing, especially through platforms like TikTok, can significantly boost brand awareness and drive consumer engagement, making it a key pillar of Pensonic’s strategy to expand its market share in the household appliance industry.

Despite economic uncertainties and cautious consumer sentiment in Malaysia, Pensonic is confident about the future. With consumer spending slowly recovering and demand for energy-efficient, smart home appliances on the rise, Pensonic’s innovative product offerings are well-positioned to capitalise on these trends.

https://newswav.com/article/pensonic-embraces-digital-transformation-with-new-management-and-strategic-A2409_u9L4cv

Media: Newswav

The post Pensonic Embraces Digital Transformation with New Management and Strategic Initiatives appeared first on Pensonic.

• 遍视利每股净有形资产为1.06令吉，股价当前处于50仙，展现了未来的增长潜力
• 策略性库存减记600万令吉，以增强财务实力，为公司增长做好准备
• 专注推出创新家用家电，以满足不断变化的顾客需求
• 部署全新的数字营销计划，包括与网络红人和TikTok合作，打造更强大的品牌影响力

吉隆坡，2024年9月25日 – 上市于马来西亚证券交易所的马来西亚领先家用电器制造商与分销商遍视利控股（Pensonic Holdings Berhad，也简称“该公司”）多管齐下，在拿督周俊仁的带领下部署了新数字举措和转型战略，为公司筑牢根基以更强大实力迈上新台阶。

自拿督周俊仁在2023年11月接下掌舵手以来，遍视利一直将重心放在业务重组，为股东创造长期价值。在他的领导下，遍视利正朝着现代化战略和卓越运营的方向前进，在迅速变迁的数字时代中占有一席之地，继续茁壮成长。

从1965年成立至今，历史悠久的遍视利走过时间长流，累积了数十年的丰富经验，再辅以现代化的战略，支持着该公司迈入数字时代的蓬勃发展阶段。该公司的每股净资产为1.06令吉，显著高于目前50仙的股价。

为确保未来的竞争实力，遍视利考虑了过往销售趋势、库存老化以及产品生命周期后，做出一项重要决策，在截至2024年5月31日财年中的最后一个季度进行了600万令吉的库存减记。这“账目整肃”（kitchen-sinking）方式是为了让资产负债表更加健康，相信可为公司打造更强大的财务未来。

创新，也是遍视利的重中之重。该公司正准备推出一系列旨在满足现代家庭需求的新型家用电器。拿督周俊仁在精简公司运营、降低成本和提高整体生产力方面扮演了至关重要的角色，同时全力推动公司产品开发战略，打好更深厚的奠基。

遍视利集团首席执行长拿督周俊仁指出：“我们有信心，遍视利的转型步伐符合当今消费者的需求，尤其是在马来西亚，家庭消费仍然是我国经济增长的主要驱动力。在2024年，我国消费支出预计将增长4.2%，不仅可支配收入增加，市场对智能、节能家电的需求也不断升温。”

在其数字化转型战略中，遍视利与受欢迎的社交媒体红人们合作，尤其是在TikTok平台上的热门人物。这些红人被称为“Pensonic Friends”，帮助遍视利与精通科技的年轻消费者建立更紧密的联系。遍视利在数字营销方面所付出的心力，绝对是帮助其在马来西亚市场重振品牌形象的重要一步。

同时，遍视利已经准备就绪应对市场上不断变化升级的需求，拿督周俊仁对此点出：“我们的战略重点是产品创新和数字互动营销，让我们更贴近现代家庭，同时继续提供遍视利闻名遐迩的品质和信任。”

研究表明，通过TikTok等平台的数字营销活动，有助于大幅提高品牌知名度、促进消费者互动，这也是遍视利将之作为重要策略的主因，支持该公司在家用电器行业扩大市场份额。

虽然马来西亚面临经济前景不明朗和消费者情绪谨慎的挑战，但遍视利对未来仍充满信心。随着消费者开支逐步复苏，加上人们越来越重视节能和智能家电，遍视利定可凭借着创新的产品把握住这趋势所带来的机遇。

newswav.com/article/新管理层部署战略举措-遍视利多管齐下迈向数字化转型

Media: Newswav

The post 新管理层部署战略举措 遍视利多管齐下迈向数字化转型 appeared first on Pensonic.

上市于马来西亚证券交易所的马来西亚领先家用电器制造商与分销商遍视利控股（Pensonic Holdings Berhad，9997 ）多管齐下，在拿督周俊仁的带领下部署了新数字举措和转型战略，为公司筑牢根基以更强大实力迈上新台阶。自拿督周俊仁在2023年11月接下掌舵手以来，遍视利一直将重心放在业务重组，为股东创造长期价值。在他的领导下，遍视利正朝着现代化战略和卓越运营的方向前进，在迅速变迁的数字时代中占有一席之地，继续茁壮成长。从1965年成立至今，历史悠久的遍视利走过时间长流，累积了数十年的丰富经验，再辅以现代化的战略，支持着该公司迈入数字时代的蓬勃发展阶段。该公司的每股净资产为1.06令吉，显着高于目前50仙的股价。 为确保未来的竞争实力，遍视利考虑了过往销售趋势丶库存老化以及产品生命周期后，做出一项重要决策，在截至2024年5月31日财年中的最后一个季度进行了600万令吉的库存减记。这“账目整肃”（kitchen-sinking）方式是为了让资产负债表更加健康，相信可为公司打造更强大的财务未来。 创新，也是遍视利的重中之重。该公司正准备推出一系列旨在满足现代家庭需求的新型家用电器。拿督周俊仁在精简公司运营丶降低成本和提高整体生产力方面扮演了至关重要的角色，同时全力推动公司产品开发战略，打好更深厚的奠基。

https://c.cari.com.my/portal.php?mod=view&aid=230049

Media: Cari Internet

The post 新管理层部署战略举措遍视利多管齐下迈向数字化转型 appeared first on Pensonic.

 

KUALA LUMPUR: Pensonic Holdings Bhd (Pensonic), syarikat pengeluar dan pengedar peralatan elektrik rumah yang tersenarai di Bursa Malaysia berada di ambang masa depan yang lebih cerah dengan pelaksanaan inisiatif digital baharu dan strategi transformasi.

Ketua Pegawai Eksekutif Kumpulan Pensonic, Datuk Dixon Chew Chuon Jin, berkata Pensonic menumpukan pada penstrukturan semula operasinya untuk memacu nilai jangka panjang bagi pemegang saham dengan meletakkan syarikat ke arah strategi moden dan kecemerlangan operasi.

“Pensonic kini memanfaatkan pengalaman syarikat selama beberapa dekad dengan beralih kepada strategi moden untuk terus berkembang dalam era digital di mana aset ketara bersih (NTA) syarikat adalah sebanyak RM1.06 sesaham, jauh melebihi harga saham semasa iaitu 50 sen.

“Pensonic juga telah menjalankan pengurangan inventori sebanyak RM6 juta pada suku terakhir tahun kewangan yang berakhir pada 31 Mei 2024,” katanya dalam satu kenyataan.

Chuon Jin berkata, keputusan strategik ini dibuat setelah mengambil kira trend jualan, penuaan inventori dan kitaran hayat produk dengan pendekatan seperti ‘kitchen-sinking’ yang bertujuan untuk mengukuhkan kunci kira-kira dan dijangka menyediakan masa depan kewangan yang lebih kukuh.

“Dengan fokus baharu terhadap inovasi, Pensonic sedang bersiap untuk melancarkan rangkaian peralatan rumah baharu yang direka untuk memenuhi keperluan isi rumah moden.

“Kami yakin bahawa transformasi Pensonic akan mendapat sambutan daripada pengguna masa kini, dengan perbelanjaan isi rumah di Malaysia kekal sebagai pemacu utama pertumbuhan ekonomi.

“Perbelanjaan pengguna di Malaysia dijangka meningkat sebanyak 4.2 peratus pada tahun 2024, didorong oleh peningkatan pendapatan boleh guna dan permintaan yang meningkat untuk peralatan rumah yang pintar dan cekap tenaga,” katanya.

Beliau berkata, Pensonic berada pada kedudukan yang baik untuk memenuhi keperluan yang semakin berubah.

“Fokus strategik kami terhadap inovasi produk dan penglibatan digital memastikan kami kekal relevan kepada isi rumah moden sambil terus menyampaikan kualiti dan kepercayaan yang dikenali oleh Pensonic,” katanya.

Sementara itu, katanya, penyelidikan menunjukkan bahawa pemasaran digital, terutamanya melalui platform seperti TikTok, boleh meningkatkan kesedaran jenama secara signifikan dan memacu penglibatan pengguna, menjadikannya tonggak utama strategi Pensonic untuk mengembangkan bahagian pasarannya dalam industri peralatan rumah.

“Walaupun terdapat ketidakpastian ekonomi dan sentimen pengguna yang berhati-hati di Malaysia, Pensonic yakin terhadap masa depan.

“Dengan perbelanjaan pengguna yang semakin pulih dan permintaan terhadap peralatan rumah pintar serta cekap tenaga yang semakin meningkat, penawaran produk inovatif Pensonic berada pada kedudukan yang baik untuk memanfaatkan trend ini,” katanya.

https://www.bharian.com.my/bisnes/korporat/2024/09/1302861/prospek-perniagaan-pensonic-lebih-cerah-dengan-inisiatif-digital

Media: Berita Harian

The post Prospek perniagaan Pensonic lebih cerah dengan inisiatif digital, strategi transformasi appeared first on Pensonic.

KUALA LUMPUR, Sept 25 (Bernama) — Bursa Malaysia-listed Pensonic Holdings Berhad (“Pensonic” or “the Company”), a leading Malaysian manufacturer and distributor of household electrical appliances, is poised for a brighter future with the recent implementation of new digital initiatives and a transformation strategy under the leadership of Dato’ Dixon Chew Chuon Jin.

Since Dato’ Dixon Chew took the helm in November 2023, Pensonic has been focused on restructuring its operations to drive long-term value for its shareholders. His leadership has steered the company towards modern strategies and operational excellence, positioning Pensonic to thrive in the digital age.

Read More: https://www.bernama.com/en/press/news.php?id=2344163

Media: Bernama

The post Pensonic Embraces Digital Transformation With New Management And Strategic Initiatives appeared first on Pensonic.

Media: Sin Chew Daily

The post 30年努力打造品牌见效 Pensonic领先电器市场 appeared first on Pensonic.