Corporate Profile

1965

Establishment of Keat Radio & Electrical Co. in Balik Pulau, Penang by founder Dato' Sri Chew Weng Khak.

1974

Ist Branch was set up in line with its business expansion.

1976

Ventured into import, export and distribution of electrical home appliances.

1977

Incorporation into a private limited company, Keat Radio Co. Sdn. Bhd.

1982

Pensonic Sales & Service Sdn Bhd was established as it imported audio and visual products under the brand 'Pensonic'.

1984

Registration of Pensonic trademark in Malaysia and eventual registration in over 20 countries.

1994

Incorporation of Pensonic Holdings Berhad.

1995

Successful listing on the Second Board of Bursa Malaysia Securities Berhad.

1999

Accorded the ISO 9002 accreditation.

2002

  • Upgraded to ISO 9001-2000 accreditation.

  • Pensonic Table Fan PF-42 won the 2002 Energy Efficiency & Best Price Fan 2002 from Tenaga Nasional Berhad and Ministry of Energy, Communications and Multimedia.

  • Involvement in Own Brand Manufacturing (OBM) and Own Design Manufacturing (ODM). Under its multibrand business model, it owns LEBENSSTIL KOLLEKTION of Germany and holds the sole-distributorship in Malaysia for PRINCESS of Holland.

  • The first Malaysian brand to be awarded the Brand Promotion Grant (for export market) and logo "MADE IN MALAYSIA FOR THE WORLD".

2003

  • Pensonic is the only Electrical Home Appliances brand selected by the Malaysia External Trade Development Corporation (MATRADE)as one of the SHOWCASE MALAYSIA 2003 trade exhibition, held in conjunction with the 13th /non-Aligned Movement (NAM) Summit.

2004

  • Awarded the NATIONAL CREATIVITY & INNOVATION AWARD by the Malaysia Design Technology Centre for outstanding brand building.
  • Pensonic Blender PB-501 was recognised as the Malaysia Good Design Mark by the Malaysia Design Council.

2005:

Launch of Pensonic's new logo and '12 Pensonic Friends' campaign.

2006

  • Lauch of 'Pensonic Friends Season 2' campaign.
  • Acquisition of Amtek Marketing Services Sdn. Bhd. and Amtek Marketing Services Pte. Ltd. which owns CORNELL of USA and obtained the sole-distributorship in Malaysia for internationally-acclaimed brands like GE APPLIANCES of USA

2007

Awarded the Brand Excellence Award 2007 by Ministry of International Trade and Industry.
  • Launch of 'Pensonic Friends Season 3' campaign.
  • Pensonic launched the new '25 Friends of Pensonic' campaign featuring 25 successful Malaysian icons to celebrate Pensonic's 25th anniversary.

2008:

  • Pensonic established its business presence in 27 countries worldwide.
  • Recipient of Brand Excellence Award by The Ministry of International Trade & Industry.
  • Launch of "Pensonic, Your Friend, Your Enjoyment" campaign.

2009

  • Pensonic's innovate, humour infused BOLD FAN was voted The Best Eletronic Goods TVCS 2008 by Marketing Magazine. To date, this Hokkien TV  Commercial has more than 105,000 YouTube views and rising.
  • Receipient of Brand Excellence Award by the Ministry of International Trade and Industry.

2010

  • Recipient of Brand Excellence Award by The Ministry of International Trade & Industry 2010.

  • Received The Putra Brand Awards 2010.

  • Participate in the NKEA labs organized by PEMANDU to plan out the National Economic Transformation Program.

2011

Putra Brand Awards
Putra Brand Awards - Special Mention Award in Personal Household & Outdoor.

Best Brand
In Consumer Electrical Home Appliances by The Brand Laureate Awards.

Honorary Award
By Young Entrepreneurs Association Malaysia.

Brand Excellence Award (Merchandise)
By Young Entrepreneurs Association Malaysia (PUMM)
  • Announcement by the Prime Minister that Pensonic will spearhead a manufacturing hub and international distribution network of Electrical Home Appliances (EHA) as one of the fifteen Entry Point projects in E&E under the Country's Economic Transformation Program.
  • '5-Star' Energy Efficiency Rating by Suruhanjaya Tenaga Malaysia.

  • Become sole-distributor in Malaysia for Italian Coffee Machine Manufacturer Gaggia.

2012

The Most Promising Brand of the Year
By Putra Brand Award.
Industry Excellence Award
Certificate of Excellence by Ministry International Trade and Industry.

2014

  • Participated in Ministry of International Trade and Industry 'Anugerah Kecermelangan Industri'.
  • Launch of Season 1 "Raya-Merdeka Bring Chef Home" Campaign and Chef's Like product series. Chef's Like product series are Dato' Chef Haji Ismail's favourite line of home products.

2015

  • Pensonic's founder, Y.Bhg Dato' Seri Chew Weng Khak, was the first recipient of the '2015 Putra Brand Personality of the Year Awards' by Putra Brand Awards.
  • Pensonic new Head Office (Innovation and Global Operations Centre) begins operations.
  • Launch of Coffee Table Book "Braving the Limitless : The Story of the Man Behind Pensonic, Chew Weng Khak" at Pensonic New Head Office Grand Opening Celebration Dinner.
  • Build and manufactured innovative mobile phone accessories. The smart power bank 'Fonebud Essential Plus' and 'Fonebud' brand was launched in August 2015.

2016

Pensonic Holdings Berhad awarded Malaysian Good Design Mark 2015 for it's latest innovative product, the Fonebud Essential Plus.

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