Corporate Profile


Founder Dato' Seri Chew Weng Khak established Keat Radio & Electrical Co. in Balik Pulau, Penang.

1st Pensonic shop_1965_balikpulau_penang


1st Keat Radio & Electrical Co. branch was set up in line with its business expansion.


Ventured into import, export and distribution of Electrical Home Appliances (EHA).


Incorporation of Keat Radio Co. Sdn. Bhd. as a private limited company.


Pensonic Sales & Service Sdn Bhd was established as it imported audio and visual products under the brand 'Pensonic'.


Registration of Pensonic trademark in Malaysia and eventual registration in over 20 countries.

1991 opening a new Pensonic manufacturing plant at Juru.


Incorporation of Pensonic Holdings Berhad.


Successful listing on the Second Board of Bursa Malaysia Securities Berhad.

pensonic_listing-on-the-second-board_bursa malaysia


Accorded the ISO 9002 accreditation



Upgraded to ISO 9001-2000 accreditation.



  • Involvement in Own Brand Manufacturing (OBM) and Own Design Manufacturing (ODM). 
  • Under its multi-brand business model, Pensonic owns LEBENSSTIL KOLLEKTION.
Lebensstil Kollektion 2002


Pensonic is the only Electrical Home Appliances brand selected by the Malaysia External Trade Development Corporation (MATRADE)as one of the SHOWCASE MALAYSIA 2003 trade exhibition, held in conjunction with the 13th /non-Aligned Movement (NAM) Summit.


Pensonic Blender PB-501 was recognised as the Malaysia Good Design Mark by the Malaysia Design Council.

Awarded the NATIONAL CREATIVITY & INNOVATION AWARD by the Malaysia Design Technology Centre for outstanding brand building.


Pensonic new logo was launched on 16 August by Deputy Minister of International Trade & Industry Dato’ Ahmad Husni B. Mohamad.

Launch of Pensonic new logo 2005


Acquisition of Amtek Marketing Services Sdn. Bhd. and Amtek Marketing Services Pte Ltd (owns CORNELL of USA). Obtained sole-distributorship in Malaysia for internationally-acclaimed brands.

Pensonic P2 Plant


 Awarded the Brand Excellence Award 2007 by the Ministry of International Trade and Industry.

Pensonic Brand Excellence Award 2007

Pensonic launched the new ‘25 Friends of Pensonic’ Campaign featuring 25 successful Malaysian icons to celebrate Pensonic’s 25th anniversary.


  • Pensonic established its business presence in 27 countries worldwide.
  • Recipient of Brand Excellence Award 2008 by the Ministry of International Trade and Industry.



Pensonic's innovative, humour infused BOLD FAN Hokkien commercial, voted The Best Electronic Goods TVCS 2008 by Marketing Magazine, hit over 100,000 views within 2 days after it was posted on Pensonic YouTube Channel.

  • Receipient of Brand Excellence Award by the Ministry of International Trade and Industry.



Recipient of Brand Excellence Award 2010 by the Ministry of International Trade and Industry.

Received the Bronze Putra Brand Awards 2010.



Putra Brand Awards
Putra Brand Awards - Special Mention Award in Personal Household & Outdoor.

Best Brand
In Consumer Electrical Home Appliances by The Brand Laureate Awards.


Honorary Award by Young Entrepreneurs’ Association of Malaysia (PUMM).

Brand Excellence Award (Merchandise) Industry Excellence Award by MITI.

Received ISO 9001: 2015 certification.


‘The Most Promising Brand of the Year’ by Putra Brand Awards.

Industry Excellence Award Certificate of Excellence by Ministry of International Trade and Industry.


Pensonic’s 30th Anniversary Celebration at Mid Valley Megamall. 

Pensonic 30th anniversary


Pensonic's founder, Y.Bhg Dato' Seri Chew Weng Khak, was the first recipient of the '2015 Putra Brand Personality of the Year Award' by Putra Brand Awards.

Pensonic 30th anniversary

Pensonic’s new Global Operations & Innovation Centre Head Office begins operations.

Launch of Coffee Table Book ‘Braving the Limitless: The Story of the Man Behind Pensonic, Chew Weng Khak’ at Pensonic’s New Head Office Grand Opening Celebration Dinner.

Pensonic 30th anniversary


Signing Ceremony (MOU) between Pensonic Sales & Service Sdn Bhd & MYTV Broadcasting Sdn Bhd.


Pensonic has exclusive distributorship rights for renowned UK home appliances brands Morphy Richards and Belling from the United Kingdom. In March, these two brands under the Glen Dimplex Group were launched in Malaysia.


Received the ‘2019 Putra Most Enterprising Brand of the Year’ by Putra Brand Awards.

Pensonic selected as 2019 Putra Brand Award Bronze Winner of Personal, Household & Outdoor Appliances by Putra Brand Awards.

On 8 August, Deputy Minister, Ministry of International Trade and Industry (MITI) launched ‘Toush’, a series of WiFi enabled new IoT Smart Home Appliances brand under Pensonic.

Finalist of 2019 Forbes China AIOT (Artificial Intelligence Internet of Things). Top 100 Enterprises Awards – TOUSH.


Pensonic’s Toush was awarded ‘Certificate of Achievement 2020’ for Best Product Design (Smart Home) by DOTY (Designer of The Year Award) in recognition of outstanding commitment and continuing excellence in the field of design.


Dato’ Seri Chew Weng Khak, Founder and Group Chief Executive Chairman, Pensonic Holdings Bhd received the InPenang International Outstanding Achievers Award for his exemplary leadership, excellence this industry and contributions towards the society.


This year marked Pensonic’s 40th Anniversary, an important milestone in how far we have come and a celebration of our achievements as a company.

Pensonic Sales & Service Sdn Bhd signed MOU with PTL Properties Sdn Bhd to provide Toush Smart Home Appliances for PTL Properties’ developments.


Celebrating a golden victory! Pensonic crowned as SOBA 2022 Best Brand Gold Award winner in the RM25 million & above category.