Corporate Profile


Founder Dato' Seri Chew Weng Khak established Keat Radio & Electrical Co. in Balik Pulau, Penang.

1st Pensonic shop_1965_balikpulau_penang


1st Keat Radio & Electrical Co. branch was set up in line with its business expansion.


Ventured into import, export and distribution of Electrical Home Appliances (EHA).


Incorporation of Keat Radio Co. Sdn. Bhd. as a private limited company.


Pensonic Sales & Service Sdn Bhd was established as it imported audio and visual products under the brand 'Pensonic'.


Registration of Pensonic trademark in Malaysia and eventual registration in over 20 countries.


Expanded operations by opening a new manufacturing plant at Autocity, Juru.

1991 opening a new Pensonic manufacturing plant at Juru.


Incorporation of Pensonic Holdings Berhad.


Successful listing on the Second Board of Bursa Malaysia Securities Berhad.

pensonic_listing-on-the-second-board_bursa malaysia


Moved to a more spacious office building and manufacturing plant to accommodate the increasing product demands of the Pensonic brand.


Official Electrical Household Appliances sponsor with RM5 million Sponsorship for Kuala Lumpur 1998 – XVI Commonwealth Games.



Accorded the ISO 9002 accreditation



Upgraded to ISO 9001-2000 accreditation.



  • Pensonic Table Fan PF-42 won the 2002 'Energy Efficiency & Best Price Fan' from Tenaga Nasional Berhad and Ministry of Energy, Communications and Multimedia.
  • Involvement in Own Brand Manufacturing (OBM) and Own Design Manufacturing (ODM). Under its multi-brand business model, it owns LEBENSSTIL KOLLEKTION and holds sole-distributorship in Malaysia for PRINCESS of Holland.
Lebensstil Kollektion 2002
2002 Princess Brand in Malaysia


Pensonic is the only Electrical Home Appliances brand selected by the Malaysia External Trade Development Corporation (MATRADE)as one of the SHOWCASE MALAYSIA 2003 trade exhibition, held in conjunction with the 13th /non-Aligned Movement (NAM) Summit.

Pensonic brand  2003 nam summit


Awarded the NATIONAL CREATIVITY & INNOVATION AWARD by the Malaysia Design Technology Centre for outstanding brand building.

Pensonic Blender PB-501 was recognised as the Malaysia Good Design Mark by the Malaysia Design Council.

Pensonic 3C center

Launch of Pensonic’s new logo and ’12 Pensonic Friends’ Campaign

Launch of Pensonic new logo 2005
Launch of Pensonic Friends

Manufacture plant at Bukit Minyak to add on production capacity

Pensonic P2 Plant


Launch of ‘Pensonic Friends Season 2’ Campaign

Pensonic friends season 2 2006

Acquisition of Amtek Marketing Services Sdn. Bhd. and Amtek Marketing Services Pte Ltd which owns CORNELL of USA


obtained sole-distributorship in Malaysia for internationally-acclaimed brands GE APPLIANCES of USA and MORPHY RICHARDS of the UK.

2006_Morphy Richard & GE _pensonic


Awarded the Brand Excellence Award 2007 by Ministry of International Trade and Industry.

Launch of ‘Pensonic Friends Season 3’ Campaign.

Pensonic launched the new ‘25 Friends of Pensonic’ Campaign featuring 25 successful Malaysian icons to celebrate Pensonic’s 25th anniversary.


  • Pensonic established its business presence in 27 countries worldwide.
  • Recipient of Brand Excellence Award 2008 by the Ministry of International Trade and Industry.


  • Launch of "Pensonic, Your Friend, Your Enjoyment" campaign.


Pensonic's innovate, humour infused BOLD FAN was voted The Best Eletronic Goods TVCS 2008 by Marketing Magazine. To date, this Hokkien TV  Commercial has more than 105,000 YouTube views and rising.

  • Receipient of Brand Excellence Award by the Ministry of International Trade and Industry.


  • Received The Putra Brand Awards 2010.


Recipient of Brand Excellence Award 2010 by the Ministry of International Trade and Industry.


Putra Brand Awards
Putra Brand Awards - Special Mention Award in Personal Household & Outdoor.

Best Brand
In Consumer Electrical Home Appliances by The Brand Laureate Awards.

Honorary Award
By Young Entrepreneurs Association Malaysia.

Brand Excellence Award (Merchandise)
By Young Entrepreneurs Association Malaysia (PUMM)
  • Announcement by the Prime Minister that Pensonic will spearhead a manufacturing hub and international distribution network of Electrical Home Appliances (EHA) as one of the fifteen Entry Point projects in E&E under the Country's Economic Transformation Program.
  • '5-Star' Energy Efficiency Rating by Suruhanjaya Tenaga Malaysia.

  • Become sole-distributor in Malaysia for Italian Coffee Machine Manufacturer Gaggia.


The Most Promising Brand of the Year
By Putra Brand Award.
Industry Excellence Award
Certificate of Excellence by Ministry International Trade and Industry.


  • Participated in Ministry of International Trade and Industry 'Anugerah Kecermelangan Industri'.
  • Launch of Season 1 "Raya-Merdeka Bring Chef Home" Campaign and Chef's Like product series. Chef's Like product series are Dato' Chef Haji Ismail's favourite line of home products.


  • Pensonic's founder, Y.Bhg Dato' Seri Chew Weng Khak, was the first recipient of the '2015 Putra Brand Personality of the Year Awards' by Putra Brand Awards.
  • Pensonic new Head Office (Innovation and Global Operations Centre) begins operations.
  • Launch of Coffee Table Book "Braving the Limitless : The Story of the Man Behind Pensonic, Chew Weng Khak" at Pensonic New Head Office Grand Opening Celebration Dinner.
  • Build and manufactured innovative mobile phone accessories. The smart power bank 'Fonebud Essential Plus' and 'Fonebud' brand was launched in August 2015.


Pensonic Holdings Berhad awarded Malaysian Good Design Mark 2015 for it's latest innovative product, the Fonebud Essential Plus.