Decades of brand-building, competitive pricing, high quality and wide-ranging products have built Pensonic's reputation as the premier Malaysian brand for electrical home appliances. Pensonic is the only Electrical Home Appliances brand selected by the Malaysia External Trade Development Corporation (MATRADE) as one of the 20 leading and most prominent brands in Malaysia for the SHOWCASE MALAYSIA 2003 trade exhibition, held in conjunction with the 13th Non-Aligned Movement (NAM) Summit.

We are honoured to be the first brand in Malaysia to be accorded the Brand Promotion Grant for the export market and permitted to use the logo “MADE IN MALAYSIA FOR THE WORLD” by MATRADE.

Pensonic has been awarded four times running for the Brand Excellence Award in 2007, 2008, 2009 and 2010 by the Ministry of Internal Trade and Industry.

Continuing with the Company’s time honoured brand journey towards excellence, Pensonic was also awarded with the title ‘Best Electronic Goods TV Commercial’ in 2008 by a leading international Marketing magazine.The cream of the crop brand award came in 2010 with Pensonic gaining recognition for the Putra Brand Award for Household and Outdoor Appliances, taking its place at the top pedestal of electrical household brand names.

Pensonic was awarded the National Creativity & Innovation Award 2004 by the Malaysia Design Technology Centre for outstanding brand building that has helped build Malaysia’s international image and reputation for quality. Its strength in product design and development has also earned it the Malaysia Good Design Mark for its Pensonic Blender PB-501 awarded by the Malaysia Design Council while its Pensonic Table Fan PF-42 won the 2002 Energy Efficiency & Best Price Fan jointly awarded by Tenaga Nasional Berhad and Ministry of Energy, Communications and Multimedia.

As the Pensonic Group enters the globalisation era, it has formulated a multi-pronged, master plan for the Pensonic label with clearly defined vision and values to drive it to greater heights. Aggressive brand building activities are being planned and executed to transform the Pensonic name into an Asian powerhouse at the first stage and a global brand in the near future. It is continuously developing and strengthening its capability in product innovation, design and development to support its next wave of growth.

The Pensonic Group is totally committed to deliver quality products and services, not just to meet but exceed the customer’s expectations. Through unabated improvement in its quality management system, it has consolidated its position as a leader for quality and reliability. In 1999, Pensonic was accorded the ISO 9002 accreditation that was upgraded to ISO 9001-2000 in 2002.

  • 2024


    ‘Silver’ Award for top brands in the ‘Personal, Household & Outdoor Appliances’ Category in 2023’s Putra Brand Awards bestowed by the Association of Accredited Advertising Agents Malaysia (‘4As’) and endorsed by MATRADE.
  • 2023


    Celebrating a golden victory! Pensonic crowned as SOBA 2022 Best Brand Gold Award winner in the RM25 million & above category.
  • 2021


    Dato’ Seri Chew Weng Khak, Founder and Group Chief Executive Chairman, Pensonic Holdings Bhd received the InPenang International Outstanding Achievers Award for his exemplary leadership, excellence this industry and contributions towards the society.
  • 2020


    Pensonic’s Toush was awarded ‘Certificate of Achievement 2020’ for Best Product Design (Smart Home) by DOTY (Designer of The Year Award) in recognition of outstanding commitment and continuing excellence in the field of design.
  • 2019


    Received the ‘2019 Putra Most Enterprising Brand of the Year by Putra Brand Awards. Pensonic was selected as the 2019 Putra Brand Award Bronze Winner of Personal, Household & Outdoor Appliances by Putra Brand Awards.
  • 2015


    Pensonic's founder Y. Bhg Dato' Seri Chew Weng Khak, became the first recipient of the '2015 Putra Brand Personality of the Year Award ' by Putra Brand Awards.


    Pensonic's new Head Office (Global Operations and Innovation Centre ) begins operations.
  • 2012


    • Industry Excellence Award Certificate of Excellence by MITI
    • The Most Promisiing Brand of The Year by Putra Brand Awards

  • 2011


    • The Putra Brand Awards 2011.
    • The Brand Laureate Awards.
    • On 19th Apr, the Prime Minister has unveiled Pensonic to spearhead a manufacturing hub and international distribution network of Electrical Home Appliance as 1 of the 12 projects under the Economic Transformation Program.

  • 2010


    • The Putra Brand Awards 2010.
    • Recipient of Brand Excellence Award by The Ministry of International Trade & Industry 2010.
    • Participate in the NKEA labs organized by PEMANDU to plan out the National Economic Transformation Program.

  • 2009


    • The Best Electronic Goods TVCS 2009 by Marketing Magazine.
    • Recipient of Brand Excellence Award by The Ministry of International Trade & Industry 2009.

  • 2008


    • Pensonic established its business presence in 27 countries worldwide.
    • Recipient of Brand Excellence Award by The Ministry of International Trade & Industry.
    • Launch of “Pensonic, Your Friend, Your Enjoyment” campaign.

  • 2007


    • Awarded the Brand Excellence Award 2007 by Ministry of International Trade and Industry.
    • Launch of ‘Pensonic Friends Season 3’ Campaign.
    • Pensonic launched the new ‘25 Friends of Pensonic’ campaign featuring 25 successful Malaysian icons to celebrate Pensonic’s 25th anniversary.

  • 2004


    • Awarded the NATIONAL CREATIVITY & INNOVATION AWARD by the Malaysia Design Technology Centre for outstanding brand building.
    • Pensonic Blender PB-501 was recognised as the Malaysia Good Design Mark by the Malaysia Design Council.


  • 2002


    • Upgraded to ISO 9001-2000 accreditation.
    • Pensonic Table Fan PF-42 won the 2002 Energy Efficiency & Best Price Fan 2002 from Tenaga Nasional Berhad and Ministry of Energy, Communications and Multimedia.
    • The first Malaysian brand to be awarded the Brand Promotion Grant (for export market) and logo "MADE IN MALAYSIA FOR THE WORLD'.

  • 1999


    • Accorded the ISO 9002 accreditation.